July 2008
After receiving complaints about a Verizon commercial featuring two aggressive pit bulls chained in a junkyard, PETA immediately contacted the company. Explaining that the ad sends an extremely damaging message to the public–that it is acceptable to chain dogs and use them as cheap burglar alarms, depriving them of their basic needs–we asked Verizon to pull the advertisement. The company responded quickly and removed the ad from circulation.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
