Following an extensive PETA campaign to expose and end cruel and archaic brain experiments on cats at the University of Wisconsin–Madison—which included an open records lawsuit, demonstrations, ad campaigns, federal complaints, pleas from Bill Maher and James Cromwell, and more than 369,000 protest letters from the public—the studies were ended and the laboratory closed its doors for good. The four cats remaining in the laboratory were adopted into private homes. During the campaign, PETA’s actions prompted the government to take the rare steps of suspending the project for six months and fining the facility for violations of federal law.
“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE
— Ingrid E. Newkirk, PETA President and co-author of Animalkind