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  5. Ubisoft Pulls Ad Featuring a Chimpanzee

Ubisoft Pulls Ad Featuring a Chimpanzee

November 2011 

After hearing from PETA, video game publisher Ubisoft agreed to remove a full-page print ad featuring a chimpanzee from November’s issue of Rolling Stone magazine.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA Founder and co-author of Animalkind

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