After PETA pointed out to Swilled Dog Hard Cider that the apple pomace (a byproduct of cider production) that it had donated to a West Virginia University experimenter was being used in cruel tests—in which baby rats were fed a diet with or without the substance, starved overnight, killed by suffocation, and dissected—the West Virginia–based company quickly responded by establishing a policy against funding, conducting, and commissioning experiments on animals as well as restricting all funding and donations to third-party research facilities to only non-animal studies.
“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE
— Ingrid E. Newkirk, PETA President and co-author of Animalkind