Spectrum Brands, Inc., Pledges to End Sponsorship of the Iditarod!

January 2006

PETA, the Sled Dog Action Coalition, and countless individuals contacted Spectrum detailing the cruelty inherent in the Iditarod after learning that one of the company’s subsidiaries was sponsoring the annual sled-dog race. We received a prompt, gracious response from Spectrum Brands that stated, “At a corporate level, we have now made the decision that we will not renew our sponsorship commitment in 2007, and as a corporation, will no longer be associated with the Iditarod.”

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind