Seventh Generation Reverses Course and Agrees to Lobby for Non-Animal Tests

October 2014

PETA had spent years trying to get paper and cleaning products company Seventh Generation to stop lobbying for legislation that would result in tens of millions of animals being poisoned in new chemical tests and instead support reforms that would require animal tests to be used only as a last resort. When Seventh Generation made clear it had no intention of changing its ways, PETA launched an intense three-month-long campaign, which included an action alert that generated thousands of calls and e-mails to the company and a PETA-sponsored petition with more than 85,000 signatures. Seventh Generation got the message: The company reversed its course and agreed to lobby for non-animal testing methods in chemical reform legislation.