February 2015
After hearing from PETA about dehorning in the dairy supply chain, Round Table Pizza set the following policy for its new fast-casual concept Fresh Pixx: “Fresh Pixx opposes the practice of dehorning cows used in the dairy industry, including disbudding. Fresh Pixx asks all suppliers and farmers in our supply chain to put a plan in place to eliminate this practice by breeding for polled, or naturally hornless, cattle.”
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
