Restaurant Chain Agrees Not to Use Animals in Promotions

July 2007

After learning that a promotional stunt for the Los Angeles Pink Taco restaurant featured a live donkey whose entire body was painted pink and who was paraded around on busy sidewalks in the hot summer sun, PETA sent a letter to the chain’s owner, Harry Morton, pointing out the cruelty involved and asking him to ban live animal promotions. Mr. Morton promptly responded and, creating a compassionate policy against this abuse, promised that he would never again use live animals for any promotions.