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Restaurant Chain Agrees Not to Use Animals in Promotions

July 2007

After learning that a promotional stunt for the Los Angeles Pink Taco restaurant featured a live donkey whose entire body was painted pink and who was paraded around on busy sidewalks in the hot summer sun, PETA sent a letter to the chain’s owner, Harry Morton, pointing out the cruelty involved and asking him to ban live animal promotions. Mr. Morton promptly responded and, creating a compassionate policy against this abuse, promised that he would never again use live animals for any promotions.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA Founder and co-author of Animalkind

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