After more than a decade of PETA-led protests, runway takeovers, in-person meetings, and pressure from supporters, Prada announced that it’s joining the fur-free movement to meet the demand for ethical fashion. The brand joins hundreds of designers and retailers—including Coach, Burberry, Gucci, Versace, and Giorgio Armani—that we’ve pushed to ban fur, most of which comes from animals who spend their entire lives inside filthy, cramped wire cages before being electrocuted, bludgeoned, suffocated, or even skinned alive.
“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE
— Ingrid E. Newkirk, PETA President and co-author of Animalkind