PJ’s Coffee Ends Vegan Milk Upcharge

After hearing from PETA, PJ’s Coffee of New Orleans—which has over 200 locations—has stopped charging extra for vegan milk. Now, customers can choose plant milks that are kind to cows, their calves, and the planet without penalty. PJ’s joins the rapidly growing list of coffee chains, including Starbucks and Dunkin’, that have dropped their unjust upcharges in the U.S. within the past year following pressure from PETA. This new industry standard recognizes that charging more for non-dairy options discriminates against lactose-intolerant or otherwise dairy-free customers and punishes those choosing to make ethical and healthy choices. The dairy industry forcibly impregnates mother cows, tears away their babies, and eventually violently kills them for their flesh. Click here to urge The Coffee Bean & Tea Leaf to follow suit.