Owner of Supreme and The North Face Drops Cashmere

After learning that despite labels like “responsible” and “sustainable,” goats in the cashmere industry endure extreme abuse and are ultimately killed in slow, agonizing ways, VF Corporation confirmed that none of its 12 brands source cashmere! We sent the retailer a happy goat–themed cake to celebrate icebreaker, Supreme, The North Face, Timberland, Vans, and VF Corporation’s other brands for keeping consumers cozy without stealing anything from goats. Please help us urge other brands, including H&M, to cut ties with this cruel industry.