Moncler is joining Gucci, Versace, Prada, Valentino, Armani, Canada Goose, and just about every other major fashion brand in going fur-free. Its decision to ditch fur follows years of pressure from animal rights campaigners, including demonstrations outside its stores and nearly 100,000 e-mails from supporters of PETA entities around the globe.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
