May 2012
After learning from PETA about the abuse of chimpanzees used in advertising, Means Advertising agreed to pull its “Tire Engineers” ad, which features a chimpanzee.
Means Advertising Pulls Chimpanzee Ad
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE
— Ingrid E. Newkirk, PETA President and co-author of Animalkind