October 2010
PETA convinced McCann Erickson, the largest ad agency in the U.S., to sign the Great Ape Humane Pledge on behalf of its offices worldwide, vowing never to use great apes in advertising again!
“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE
— Ingrid E. Newkirk, PETA President and co-author of Animalkind