L’Oréal Group Bans Badger, Goat, and All Other Animal-Hair Products

After hearing from PETA and nearly 80,000 of our supporters, personal-care brand Baxter of California banned badger hair. And now, its parent company, L’Oréal Group—the largest cosmetics and beauty company in the world—has banned badger, goat, and all other animal-hair products from its global brands.

L’Oréal Group is among the nearly 100 cosmetic, paintbrush, and shaving companies around the world that have turned their back on an industry that forces badgers to live inside cramped, wire cages before workers bludgeon them and slit their throat. But despite this cruelty, some companies continue to sell items made from badger hair. Please urge Blick Art Materials and others to follow suit and ban badger hair now.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind