November 17, 2015
Following a month-long PETA campaign that included more than 100,000 e-mails and numerous critical social media posts, scathing media stories, and phone call blitzes to the company’s U.S. offices, Kikkoman—the most popular soy sauce company in the U.S. and Japan—ended its long-standing practice of force-feeding mice, rabbits, and other animals soy sauce and other foods to make health claims in order to market its products. Kikkoman stated that it is introducing and developing non-animal testing methods and will no longer conduct animal testing across any of its product lines unless required by law.
