Kering Brands Saint Laurent and Brioni to Go Fur-Free After PETA Push

In a big victory in the march to animal liberation, Kering is ending fur sales across all its brands, starting with the fall 2022 collections. This means that former holdouts Saint Laurent and Brioni are joining fellow Kering brands Bottega Veneta, Gucci, Alexander McQueen, and Balenciaga in going fur-free. The move follows long and hard campaigning by PETA entities, an appeal from PETA U.S. patron Gillian Anderson, a stock purchase to persuade the company to ditch fur, international protests, letters from more than 100,000 of our supporters in just a single year, pressure from activists around the world, and much more.