Kellogg Goes Cruelty-Free

After extensive discussions with PETA, the world’s largest cereal maker, Kellogg Company, has adopted a new public policy officially ending its cruel and deadly animal tests, which it had pursued in an attempt to establish questionable human health claims. From 1995 to 2016, Kellogg conducted, funded, or contributed to experiments that used more than 1,200 animals. In one, rats were injected repeatedly with a carcinogen that induces colon tumors, suffocated to death, and dissected. Kellogg’s experiments on animals date back to at least the 1950s.