JWT Signs the Great Ape Humane Pledge
September 2010
PETA convinced JWT—the 10th largest ad agency in the world and the third largest in the U.S.—to vow never to use great apes in its advertising again.
“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid E. Newkirk, PETA President and co-author of Animalkind