Jack Daniel’s Ends 15-Year Sponsorship of Iditarod Following PETA Pressure

After hearing from more than 186,000 PETA members and supporters and being the target of public protests for more than a year, Jack Daniel’s will no longer sponsor the Iditarod—which it had been doing for 15 years. The company joins Guggenheim Partners, State Farm, Wells Fargo, and others in ending its support for this egregiously cruel race. The Iditarod has caused the deaths of more than 150 dogs since it began, and countless others have died while chained up in the cold or been killed simply because they weren’t fast or fit enough to race. Please urge Millennium Hotels and Resorts to be the next to cut ties with this deadly event.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind