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Hasbro Removes Wild Animal Ad

December 2014

Upon hearing that the toy and board game company Hasbro was airing a commercial featuring a baboon to advertise its Connect Four toy, PETA contacted the company to explain the physical and emotional distress that animals forced to perform in the entertainment business endure. Hasbro agreed to pull the commercial, which was airing globally and online, and has pledged never to feature primates in future ads.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA President and co-author of Animalkind

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