October 2009
After learning from PETA about the suffering endured by great apes who are used in advertising, global advertising agency Enfatico signed on to PETA’s Great Ape Humane Pledge, agreeing never to use great apes in any future productions.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
