January 2005
After reviewing correspondence and video footage from PETA showing the cruel treatment of lambs and sheep by the Australian wool industry, George – the U.K-based clothing brand that has taken the fashion world by storm – has taken pains to track the sources of its wool and has now given assurances that the company will not purchase Australian wool from farmers who mutilate lambs in a horrific procedure called “mulesing,” in which terrified lambs are flipped upside-down and gardening shears are used to cut chunks of flesh from the animals’ hindquarters – without any painkillers – in a crude attempt to reduce maggot infestation.