False Advertising Lawsuit Against Vital Farms Wins Right to Proceed

PETA Foundation lawyers and co-counsel won a precedent-setting victory in court when a motion to dismiss the class-action lawsuit against Texas-based Vital Farms Inc.—whose eggs are sold at Whole Foods, Target, Kroger, and other major grocers nationwide—was denied. The judge’s decision meant that the case—brought by consumers who were misled into buying eggs at a premium price because of the company’s false claims that it treats hens ethically and humanely—could go forward.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind