False Advertising Lawsuit Against Vital Farms Wins Right to Proceed

PETA Foundation lawyers and co-counsel won a precedent-setting victory in court when a motion to dismiss the class-action lawsuit against Texas-based Vital Farms Inc.—whose eggs are sold at Whole Foods, Target, Kroger, and other major grocers nationwide—was denied. The judge’s decision meant that the case—brought by consumers who were misled into buying eggs at a premium price because of the company’s false claims that it treats hens ethically and humanely—could go forward.