August 2010
Thanks to PETA, Dodge not only removed the chimpanzee footage from its “Tent Event” commercial but also canceled its series of print ads and signed the Great Ape Humane Pledge.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
