Following Pressure From PETA, Coca-Cola Ends Iditarod Sponsorship!

After fierce campaigning by PETA—including protests outside Coca-Cola’s headquarters and its annual meeting as well as e-mails from more than 205,000 of our members and supporters—the company ended its sponsorship of the Iditarod, which has killed more than 150 dogs since it began. Coca-Cola joins Costco, Jack Daniel’s, Maxwell House, Pizza Hut, Rite-Aid, Safeway, State Farm, and Wells Fargo in cutting ties with the deadly race. Urge Millennium Hotels and Resorts to be next!

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind