Butterfly Release at California Mall Canceled

April 2004

PETA got a butterfly release canceled as part of the butterfly festival at a California mall. Children were going to be given nets to chase down and capture the released butterflies. After learning about the cruelty involved in raising and releasing butterflies, the mall administrators not only agreed to cancel the event and create a cruelty-free program, they also requested that PETA work with them to release a joint media advisory, which prompted a very positive article about the change of plans in the local newspaper. This was the first time that PETA convinced an event organizer to cancel a butterfly release, but we hope it won’t be the last!


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind