PETA Persuades Beer Maker Kirin to End Cruel Animal Tests

After discussions with PETA, Kirin Holdings Co., Ltd.—the second-largest alcoholic-beverage manufacturer in Japan and the ninth-largest one in the world—has agreed to end all experiments on animals not required by law. Since 2015, the company—which is best known in North America for Kirin Ichiban—had funded numerous such experiments, including ones in which animals were force-fed and injected with chemicals and electrodes were inserted into their abdomens. At the experiments’ end, at least 399 mice and rats were killed and dissected.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind