April 2011
PETA met with BBH, a top 75 ad agency in the U.S., to discuss the use of great apes in ads and to highlight the abuse and neglect associated with animals used in entertainment. Our points struck deep, and BBH signed PETA’s Great Ape Humane Pledge.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
