After discussions with PETA, Awake Watches—a Paris-based company supported by French President Emmanuel Macron—confirmed that it’s no longer ordering leather straps. Furthermore, it pledged to be free of all animal-derived materials once it sells its current leather stock. The environmental-focused company made the right decision for the planet given the leather industry’s massive contribution to climate disasters along with the cruelty inflicted on cows. Urge Levi’s and other brands to join Awake in banning leather.
“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE
— Ingrid E. Newkirk, PETA President and co-author of Animalkind