December 2011
After AT&T featured an orangutan in one of its commercials last year, PETA met with the telecommunications giant to highlight the abuse that chimpanzees and other wild animals used in ads endure. Not wanting to be responsible for such mistreatment, AT&T agreed to sign the Great Ape Humane Pledge.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
