Alternative Apparel Ends Wool Sales After PETA Appeal

After learning from PETA about the systemic abuse in the global wool industry—in which sheep are beaten, kicked, thrown, cut, and mutilated and often die horrifically—clothing company Alternative Apparel stopped selling wool. PETA entities worldwide have now revealed extreme violence and cruelty to sheep at 99 operations on four continents around the world. Tell Forever 21 to follow Alternative Apparel’s lead and stop selling wool now.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind