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  5. Ad Agency SandersWingo Pledges to Leave Great Apes Out of Ads

Ad Agency SandersWingo Pledges to Leave Great Apes Out of Ads

January 2010

After PETA provided SandersWingo, Black Enterprise’s 2009 Advertising Agency of the Year, with information about how great apes suffer in the advertising industry, the agency signed PETA’s Great Ape Humane Pledge, agreeing never to use great apes in future ad campaigns.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA President and co-author of Animalkind

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