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PETA
Animals are not ours
to experiment on, eat, wear, use for entertainment, or abuse in any other way.

Ad Agency Global Hue to Leave Great Apes Out of Ads

July 2009


After meeting with PETA and learning about the cruelty inherent in the procurement, training, and disposal of great apes when they’re no longer useful to the entertainment industry, advertising agency Global Hue signed PETA’s Great Ape Humane Pledge, agreeing never again to use great apes in any future advertising campaigns.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid E. Newkirk, PETA President and co-author of Animalkind

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