July 2009
After meeting with PETA and learning about the cruelty inherent in the procurement, training, and disposal of great apes when they’re no longer useful to the entertainment industry, advertising agency Global Hue signed PETA’s Great Ape Humane Pledge, agreeing never again to use great apes in any future advertising campaigns.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
