Ad Agency DraftFCB Pledges to Leave Great Apes Out of Ads

July 2009

After PETA provided DraftFCB, one of the top 10 U.S. ad agencies, with information on how great apes suffer as a result of being used for advertising, the agency signed PETA’s Great Ape Humane Pledge, agreeing never to use great apes in any future ad campaigns unless undisturbed in their natural habitat. 

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind