July 2009
PETA spoke with executives at Big Fuel Communications to alert them about the abuse that great apes endure when they are used in the advertising industry. After learning about the cruelty, the executives immediately pledged never to use great apes in any future advertising campaigns.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
