April 2009
PETA met with executives at Arnold Worldwide–a powerful and respected advertising agency–to alert them about the abuse that great apes endure when they are used in the advertising industry. After learning about the cruelty, the executives pledged never to use great apes in any future advertising campaigns.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
