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  5. 100% Pure Pledges to Stay Out of China and 100 Percent Cruelty-Free

100% Pure Pledges to Stay Out of China and 100 Percent Cruelty-Free

July 2013

Following talks with PETA, the San Francisco–based natural products company 100% Pure pledged not to sell its products in China until the requirements for tests on animals for cosmetics are lifted. PETA was proud to give 100% Pure our Courage in Commerce Award for its 100 percent compassionate decision to be kind to animals.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA Founder and co-author of Animalkind

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