How Can Companies and Brands Join PETA’s Ultimate Cruelty-Free List?
Let consumers know that your company or brand doesn’t test its products on animals by applying to join our global list of companies and brands that are animal test–free. Please contact [email protected] to request the application materials—there’s no cost to join! Once your company has been registered as “animal test–free” or “animal test–free and vegan,” you’ll be able to license one of PETA’s logos.
Companies may be registered by PETA under one of two designations:
- Global animal test–free recognizes companies and brands that have verified that they and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products anywhere in the world and that they will never do so in the future.
- Global animal test–free and vegan recognizes companies and brands that meet the same requirements and whose entire product line is free of animal-derived ingredients. These companies are truly cruelty-free.
Note: To be considered “cruelty-free” under PETA’s Ultimate Cruelty-Free List, a company must not only ban animal tests but also refuse to use any animal-derived ingredients, such as honey, beeswax, or carmine in its products.
It’s completely free to be registered under these categories, and once approved, companies may choose to use our global “Animal Test–Free” or “Animal Test–Free and Vegan” logos. We frequently hear from consumers who want to be able to identify animal test–free products at a glance while shopping, and the use of our logo is the perfect way to reach them. For a one-time licensing fee of only $350, you can use our logo on your products, literature, in-store displays, and website. To meet your individual design needs, the logo may be used in any color combination or in black and white.
Please contact [email protected] to request the necessary paperwork.
Thank you for your interest in being included on our list of companies that do not test on animals. We look forward to hearing from you.
Attention companies in or that sell in the European Union: The PETA cruelty-free marks are intended to be used in the United States of America, Canada, and India, and no longer in the European Union. It does not comply with the requirements of Directive 2024/825 of the European Parliament and Council of 28 February 2024 relating to the social characteristics of products and sustainability labels, 2024 O.J. L 2024/825, 1-16, nor related measures adopted by European Union member-states, if applicable. Applicants and licensees in or that sell in the European Union are and shall be solely responsible for determining whether any planned use of the mark will comply with all applicable laws, including Directive 2024/825, and any use of the mark within the European Union or in a manner subject to the laws of the European Union is done at a Licensee’s sole and absolute risk.
