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  5. Xero Pulls Ad Featuring Dyed Dog and Pledges Not to Show Any Animals With Dyed Fur Again

Xero Pulls Ad Featuring Dyed Dog and Pledges Not to Show Any Animals With Dyed Fur Again

After hearing from PETA that animals suffer when they’re used in television and film productions, Xero—a global small-business accounting software company—made the kind and business-savvy decision to pull an ad that featured a dog who’d been dyed purple. The company also committed to not using animals in future promotional materials—with the exception of animal companions of its small-business clients—and not to show any animals with dyed fur again.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA Founder and co-author of Animalkind

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