General Mills agreed to ban all experiments on animals for the purpose of making health claims about its foods after talks with PETA about the cruelty of animal studies and their irrelevance to humans.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
