July 2009
PETA met with executives at BBDO Worldwide, the second largest ad agency network in the world, to alert them to the abuse that great apes endure when they are used for advertising. After learning about the cruelty, BBDO Worldwide agreed never to use great apes in any future ad campaigns.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
