July 2009
After meeting with PETA and learning about the cruelty inherent in the procurement, training, and disposal of great apes used for entertainment, advertising agency R&R Partners pledged never to use great apes in any future ad campaigns.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
