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Heartland Payment Systems Stands Up for Great Apes

November 2010 

When approached by PETA, Heartland Payment Systems not only agreed to pull its new chimpanzee commercial but also pledged never to feature great apes in any of its future ads.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA Founder and co-author of Animalkind

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