After hearing from PETA, Starbucks’ licensing partner Percassi announced it has dropped the vegan milk upcharge at all locations in Italy. The news was supported by an ad campaign entitled “Why pay more for what you love.” Click here to urge The Coffee Bean & Tea Leaf to end the upcharge for vegan milks.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
