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Victory! Goes Fur-Free!

Written by PETA | October 21, 2008

We at PETA have long loved for its amazing selection of leather-free shoes. In fact, we recently ranked the number one best vegan shoe retailer. So needless to say, when we found out that was selling lots of fur products, we were none too pleased.

Back in August, we wrote to the company about this, urging it to adopt a fur-free policy. At the time, the company said that it would look into the issue to gauge people’s thoughts on it. So, to help speed that process up, we launched an online marketing campaign, getting members of the public to write to’s CEO and urge him to send the pelts packing—and more than 11,000 of you did! The campaign became totally viral and social networking played a huge part—many people posted tweets on Twitter, passed around our petition on Facebook, and much more.

I mean, seriously, is this the first campaign in history ever to be won by tweeting and the slick use of other online tools? It’s pretty exciting if you ask me—and also pretty novel! We are paving the way of the future, my friends.

Well, it seems that got the message that people hate fur, because yesterday, the company officially adopted a permanent policy never to sell any products containing the fur of an animal!

Thank you SO much, all you fantastic online activists, for helping—and thank you,, for making the kind decision to forgo fur now and in the future. This will help spare countless minks, rabbits, foxes, and other animals all the horrors of fur farming and trapping, such as being electrocuted, bludgeoned, and skinned alive.

Now that we’re all rightfully pumped up about this exciting victory, we’ve decided to take on a new campaign—because, well, we can’t be stopped! Please join us in asking to follow’s lead and go fur-free. For those who want to learn more about the issue and find other ways to help, please visit and be sure to check out our compassionate clothing guide here.

Written by Christine Doré

Commenting is closed.
  • giay da says:

    Great step in the right direction but I still want buy from them…

  • Keiko says:

    I recently wrote to Bloomingdales about their fur merchandise. Their response was that they will sell them as long as consumers want and buy them. Please write and ask them to do what’s right instead of selling whatever customers buy.

  • brenda says:

    i cried when i saw how they kill those animals for fur..what if it was turned around and we were the slaughtered..people who do this should get life in prison this is outragous..

  • Elena says:

    Thank you so much! Great news for Christmas.

  • clgoh says:

    Thank you for helping to combat animal cruelty!

  • Patricia says:

    Thx Zappos we love you!!

  • Sarah says:

    I don’t see why you all are singing peta’s praises. Great Zappo’s stopped selling fur. But they still sell LOADS of LEATHER products. Why stop at fur? After all leather is just the hide of a different animal sans the hair. Fur is murder and so is leather. Oh and take a look at their wool selection. A half hearted victory in my opinion.

  • Jai Singh says:

    A step towards a more rewarding future awaits Zappos. And how ? As the saying goes “WHAT YOU SOW IS WHAT YOU REAP!” Also for the fact that “GOOD DEEDS ALWAYS GET NOTICED ” You have made the right decision in terms that your act will set an example for others and will earn you respectability for the fact that you dared to do what others have not!

  • francesca bernabei says:

    dear sir we are not in the stone age any more we do not need animal fur in order to protect ourself we do not need in order to be “fashion” netiher bacause cruelty it is no fashion any more sincerely

  • rachel says:

    cool im your friend on youtube peta

  • Tammy says:

    Now if Macy’s will only stop! One store in Memphis Tn. sells fur coats like cotton shirts! They suck! And the saleslady is a cold hearted bitch!

  • Raquel Brito says:

    yeah finally you are walking to someday forgo fur forever!! thanks for all of us

  • vincenzo says:

    Tanks many Zappos for making the kind decision to forgo fur forever Vincenzo

  • Kara says:

    Seroiusly? They are still selling UGGS? Isn’t wool on skin considered “fur?” Great step in the right direction but I still won’t buy from them…

  • hannah dempsey says:

    Online shoe retailer prides itself on good customer service but no compassionate shopper wants to buy from a company that promotes the awful cruelty of the fur industry I will not shop at zappos until you go permenantly furfree!

  • tiziana says:

    We have still a long way to go but this is a great victory. You are strong dear PETA tiziana Italia

  • tamara says:

    Congratulations for PETA in the name of the animals !!

  • giovanna says:

    I am very happy that Zappos not torturi more animals. Then Peta strength good job! Giovanna Italia

  • Alan says:

    Peta you do very precious work which I will always support You are the conscience for those that have none. To remind those that capitalism without humanity is brutality. thank and keep up the excellent work

  • Emily says:

    GOOOO PETA!!!!!!!!!! D

  • Deborah says:

    Great job again PETA! I am so thankful there is such a great organization as PETA that motivates people to get active in helping save the lives of animals. Also applause to for doing what is right. A comment to Wolfbiter who doesn’t know what the problem with wearing fur is? Are you blind or just ignorant? Have you ever witnessed an animal being beaten and skinned alive. Raised in intolerable cruelty their entire lives just so ignorant people like you can wear their skins as a status symbol. People like you sicken me and that is why millions of animals are killed and suffering on a daily basis. How would you like to be skinned alive so some evil selfish and cruel human being could wear you around. Yeah I didn’t think so. Wake up wolfbiter look at videos on and other animal groups that show the daily suffering of animals and if you still don’t see what is wrong with wearing fur then I guess you are heartless. ANIMALS DESERVE TO LIVE!!

  • David Tremain says:


  • karina lazo says:

    omg! i’m so proud happy! that’s so cool.