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A (Vegetarian) Sign of the Times

Written by PETA | July 2, 2009

If you dig 60s pop art as much as I do, you’re really going think this is boss. Forty-five years after being on display for just one day during the New York World’s Fair in 1964, artist Robert Indiana’s iconic EAT sign is blinking back into action. Part of a larger exhibition of Indiana’s work, the oversized objet d’art will be up and illuminated all month at the Farnsworth Art Museum in Rockland, Maine.

While the sculpture is pretty groovy as it is, we think that adding the word “VEGETARIAN” to it would make it full-on far out. That’s why we wrote to Mr. Indiana and asked him to add our favorite “V” word to the piece for just one day. Imagine, if you will:




Andy Warhol’s portrait of a can of Campbell’s Tomato Soup (which is vegan, by the way), might be “mmm, mmm, good,” but this PETA-ized pop art is a mmm, mmm, masterpiece! What could be a better way to shine the light on a diet that’s better for the Earth and all its inhabitants?

After all, it’s time for the dawning of the age of asparagus.

Written by Amy Elizabeth

Commenting is closed.
  • Randy says:

    Point of correction it was Warhol’s Notorious Men that saw light for an extremely short time before being ordered to be destroyed by painting it over with opaque silver paint. Indiana’s EAT was shown from Opening Day in April 1964 to closing day in October 1965. EAT is now said to be in the Farnsworth Art Museum in Maine. During the World’s Fair it was powered by light bulbs which made the sign flash on and off but it kept blowing out the building’s fuses so they turned the power to it off.

  • Rev. Meg Schramm says:

    I love all styles of art but the reason I favor pop or modern art is the artists never let their being an adult get in the way of having fun and enjoying the medium they are working with. While in a museum once I heard someone comment on an exhibit “My fiveyearold could have done that.” To which I responded “That’s what is so wonderful about it. It looks so free and absent of rules.” The artist was Jackson Pollack.